This trend we have already seen during this year that is about to end. But every day it becomes more critical. Think that the vast majority of people navigate with their mobile. With the mobile they use social networks and, if they find you there, with your mobile, they will reach your website, your headquarters.
So do not forget to follow this series of web design tips in 2018:
The Design Will Be Responsive.
That is, perfectly adapted to the screen of a mobile phone. But there is more to think about people who use their phone to navigate.
For example, they are accustomed to the supremacy of the scroll in navigation. That is, you can make a page as long as you want (without boring). But avoid complicated menus and navigation systems at all costs. They do not like the users.
Speed And Performance
Think about the speed and performance of your website on a mobile platform. Do not include cumbersome elements (images, complex animations, etc.).
A trend that has been maintained in 2017 and that will extend to 2018 is “flat design.” This trend consists of flat designs, with solid colors, easy to read and that provide precise information.
The navigation is clear, simple, and the information is usually distributed in blocks. As you can see, everything is straightforward and affordable. Both for you and your reader. And most importantly: they are designs that load quickly and that look great on a small screen.